As NASA’s Maven rocket launched toward Mars, we published a breaking news update. A few minutes later without our knowledge, Twitter resent our @breakingnews tweet as a notification to an unknown number of users as part of the ongoing test. Within moments, we began receiving complaints blaming @breakingnews for notifying them without permission.
So this definitely doesn’t count as breaking anymore, but here is a great set of things to learn from breakingnews and Twitter’s Event Parrot controversy.
1) Direct notifications are hugely powerful tool and users are very sensitive to them being abused, much more so than sending out a tweet.
2) Even though Breaking News and NBC News did not send this out, they got tarred with this brush. Your content, when it is out there, may be repurposed for purposes you don’t intend. This isn’t a bad thing, but something to be aware of when managing your users expectations.
3) Giving users the ability to personalize their experience does matter - something that Breaking News is specifically trying to work on.
Twitter has a chance to rebuild their users’ trust by giving them more options and following through. Let’s hope they take it.
Peeta is Pepper Potts and Gwen Stacy, helping and helping and helping until the very end, when it’s time for the stakes, and the stakes are: NEEDS RESCUE. Peeta is Annie in Speed, who drives that bus like a champ right up until she winds up handcuffed to a pole covered with explosives.
Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft. I think perfectionism is based on the obsessive belief that if you run carefully enough, hitting each stepping-stone just right, you won’t have to die. The truth is that you will die anyway and that a lot of people who aren’t even looking at their feet are going to do a whole lot better than you, and have a lot more fun while they’re doing it.